The Journal

The Journal

Guides
Why High-Net-Worth Buyers Are Choosing South West London Over Central London

Central London has stood almost unchallenged for decades as the ultimate destination for some of the world's wealthiest buyers. Postcodes like those found in Mayfair, Knightsbridge and Belgravia were long seen as the definitive markers of luxury. Yet, as we move deeper into the 2020s, a subtle but important shift is taking place. Increasingly, ultra-high-net-worth individuals (UHNWIs) are placing a premium on lifestyle and environment over traditional postcode status, choosing the leafy, spacious neighbourhoods of South West London over the traditional glitz and glamour of the city centre.