The Journal

Brunch has become something of a weekend ritual in London; it can be a slow start to the day with the newspapers or a gathering that sets the tone for an unforgettable afternoon. Once viewed as a mid-morning import from New York café culture, brunch began gaining real traction in the late 2000s and was fuelled by the rise of all-day dining and neighbourhood restaurants. By the mid-2010s, venues like Granger & Co. and The Riding House Café had turned it into a social mainstay. The “bottomless” concept followed soon after and was initially driven by casual chains before being reimagined by high-end establishments.