The Journal

For decades, Central London postcodes such as Mayfair, Belgravia and Knightsbridge have been synonymous with status and exclusivity. But as the lifestyle priorities of the world’s most affluent families evolve, so too does their definition of“prime”. Increasingly, ultra-high-net-worth individuals (UHNWIs) are turning their attention south-west and not just for the elegant homes, verdant parkland and riverside living, but for the educational opportunities that are proving decisive.