United Kingdom Sotheby’s International Realty has inaugurated the Wimbledon Championship season in grand style by opening its flagship South West London office right in the heart of Wimbledon Village. This marks the business’s seventh London launch in two years – eighth in the United Kingdom, including its Cobham base.
The new outpost officially opened its doors for business on 28th June, led by a seasoned, passionate team of expert agents and a vast portfolio of magnificent properties to boot. It is set to cover Fulham, Wandsworth, Putney, Barnes, Wimbledon, Clapham, and the Borough of Richmond-upon-Thames, serving discerning clients in these communities as well as buyers moving along the wealth corridor from Prime Central London to leafier suburbs.
The opening comes hot on the heels of the brokerage’s landmark Kensington opening and iconic One Hyde Park showroom – a succession of distinguished successes underscoring the firm’s tightening grip on the UK’s prime property market and its growing presence across the country’s key markets.
While the Wimbledon flagship is new, the brokerage’s track record in South-West London is already well established, with two pricing records set in the area. Senior Sales Director James Williams achieved Richmond’s highest-value sale of the year, while Sales Director Alex Philo secured Wimbledon’s top transaction of 2025 to date.
South-West London: In Focus
South-West London forms the capital’s village-like corridors, characterised by historic Royal Parks, sweeping commons, charming high streets, and esteemed educational institutions. It offers a slice of suburban bliss while being within reach of Central London’s cosmopolitan pace.
The region has a treasure trove of expansive, storied residences of Victorian and Edwardian provenance, alongside rare Georgian and Palladian gems – each bearing a heritage that spans centuries. Many have been thoughtfully restored and upgraded for contemporary living, blending period charm with modern luxury. New-build homes are also emerging across these leafy enclaves, often featuring sustainable, energy-efficient design. Bespoke home gyms, cutting-edge technology, and advanced security systems are key highlights in the area’s residential landscape.
Uplifting South West London’s pastoral charm is its miscellany of elevated lifestyle offerings, from Michelin-starred restaurants and artisan boutiques to prestigious private clubs and championship golf courses.
A Showcase of Our Finest
United Kingdom Sotheby’s International Realty offers a distinguished residential portfolio in London’s verdant pockets.
A prime example is the £6.25M ambassadorial family manor in the Coombe Park Estate, situated on a 1.56-acre south-facing plot. Exquisitely appointed throughout, from the mosaic-tiled lounge to the dining room clad in hand-carved stone, it features an indoor swimming pool complex with a sauna and changing facilities. Southerly facing gardens wrap around the house, dotted with trees, a pond with water lilies, and a stone fountain.
Another impressive property is a contemporary turnkey townhouse in Barnes Village, boasting sleek, contemporary interiors and a beautifully landscaped rear garden. A trove of cutting-edge modern conveniences is on offer, including a circulation system and a remotely monitored security facility.
The £6.5M semi-detached property near Wandsworth Common is another standout in the repertoire, with sophisticated interiors featuring bespoke cabinetry, wooden flooring, and a palette of fresh hues. Its crown jewel is the magnificent 110-foot garden, designed by award-winning landscaper Tom Howard, which extends the living space and includes a self-contained garden studio.
The Bigger Picture
South West London is experiencing a quiet renaissance driven by a “needs-based market,” luring in a new generation of buyers looking to put down roots. It signals a marked shift in priorities among high-net-worth individuals, who are favouring space, greenery, and a village-like rhythm over the enduring prestige of Prime Central London postcodes.
Further, the pandemic has revolutionised one’s engagement with their personal and professional spaces, blurring the lines between the two with the rise of remote work. As such, expansive spaces, quiet surroundings, and peaceful parklands now hold greater significance, offering a sanctuary that nurtures holistic wellbeing.
The Times reported that sales of super-prime homes in South West London remain buoyant in spite of high-value property transactions being on the downturn overall — 38.9% of prime market homes in Richmond are under offer in 2025, while 33.3% of all homes listed at £10M or above have secured a buyer in Wimbledon.
A Handpicked Team of Experts
An esteemed team of sales and lettings agents will be at the helm of the new office, operating under a bespoke brokerage model that blends decades of experience with in-depth local knowledge and a client-first philosophy.
Senior Sales Director James Morrison brings three decades of South-West London expertise, focusing on Wimbledon Village, Wimbledon, Coombe, Kingston-upon-Thames, and Putney. He is joining the office later this year, once his non-compete agreement concludes, alongside Senior Sales Director Drew Zendra, who specialises in Wimbledon Village, Coombe, Wandsworth Common, Clapham, Battersea Park, and Northcote Road.
With over two decades of prime property experience each, Senior Sales Director (Consultant) Sam Sproston covers Wandsworth, Battersea, Clapham, Wimbledon, Putney, and Barnes, while Senior Sales Director James Williams focuses on the Royal Borough of Richmond upon Thames. Similarly, Senior Sales Director Peter Norgrove has built a strong track record in the region, handling numerous £4M-plus sales across Richmond, besides specialising in Barnes and Wimbledon.
Sales Director Alex Philo has built an impressive sales record in Wimbledon and has been prolific across areas like Coombe, Wandsworth, Clapham Common, and Surrey for the past two decades. Meanwhile, Senior Sales Director Robert Sanderson has carved himself a niche in Parsons Green and Fulham over the past decade.
Rounding off the team is Lettings Director Tacita Rolls, who will be spearheading rental transactions across South-West London, and currently represents some exceptional listings in Putney and Wimbledon.
Final Thoughts
Following a year in which the brokerage achieved £1.2B in sales, the Wimbledon office marks a bold new chapter in the agency’s upward trajectory. It consolidates its presence across London’s prime postcodes and underscores its expanding dominance beyond Prime Central London. Indeed, the South-West London trophy base stands as a powerful marker of intent: to lead with distinction, expertise, and a steadfast commitment to serving clients in London’s most sought-after neighbourhoods.
George Azar, Chairman & CEO of Dubai, the United Kingdom, and Saudi Arabia Sotheby’s International Realty, commented, “We relaunched two years ago with the aim of disrupting London’s super-prime property market – and I’m incredibly proud to say we’ve established ourselves as a formidable presence, with seven flagship offices opened across the capital, a rapidly expanding team of the industry’s finest, and a series of record-breaking transactions to our name. Our new Wimbledon office, launched in response to the growing appeal of London’s village-like enclaves, marks yet another milestone in our journey. We remain committed to our mission, driven to push the envelope and redefine the standards of excellence in the industry.”
