Notting Hill presents the opportunity to experience the best the city of London has to offer, all in one prestigious postcode.
Originally a largely rural area made up of small villages and farmland, the neighbourhood gradually began to take shape in the 1960s and 1970s. After welcoming artists, musicians, and bohemians, whose influences are still felt to this day, the district has since become something of a wealthy enclave.
The area remains a must-visit destination – a mass of colour renowned for its world-famous market, stylish cafés, upscale restaurants, lush communal gardens, and charming Victorian townhouses – some of which house a number of the best properties to rent in Notting Hill. It is also home to the historic community arts centre, The Tabernacle, which adds to its unique cultural appeal.
Read on to uncover the best shopping in Notting Hill.
L'appartement Sézane, Westbourne Grove
This luxury retailer was founded in 2013 by Morgane Sézalory and has been known ever since as the height of French-girl style.
Specialising in knitwear, beautiful printed blouses, and, of course, trench coats, the London store is the inaugural representative of the brand on British soil. It houses not only the line's much-coveted clothing (at one point their bestselling Barry cardigan had 10,000 customers waiting in line), but they also sell accessories, fragrances, and homeware – ideal for Francophiles. The shop also boasts complimentary calligraphy and embroidery ateliers every weekend, so you can personalise your items and gifts.
Reformation, Westbourne Grove
Reformation is an eco-friendly Californian brand worn by celebrities the world over, from Emily Ratajowski to Kendall Jenner. They are known for their gorgeous dresses, often with drop shoulders and full skirts, while they also offer sustainable cashmere and denim, as well as swimwear and lingerie.
Reformation functions as a real one-stop shop for all your luxury clothing needs, and even offers a high-tech solution for those on the go. Order whichever item you want to try on from the comfort of the fitting room, and a few seconds later, it appears, ready to be the star of your next waltz down the store’s catwalk.
Caramel, Ledbury Road
Caramel is an independent boutique on the lovely Ledbury Road. The store is split over two locations and specialises in vintage-inspired clothing and homeware.
In one of its outlets, you will find luxury women's clothing, woven baskets, knitted blankets, crockery, candles, and sleepwear. In the other, you can discover the most beautiful baby and children's wear, in addition to toys, books, and nursery decor. These shops are the perfect place to find a gift for someone special in your life or to add a touch of beauty and luxury to your own.
As an added mark of luxury, the store can also be found in high-end department stores such as Harrods and Selfridges – true bastions of the London shopping world.
Jessie Western, Portobello Road
If you happen to be a lover of all things Western, then this is the place for you. Run by two sisters, Jess and Vicky, the shop is a treasure trove of Native American and old Western crafts, from clothing and footwear to jewellery.
The sisters are passionate about ethical luxury and prioritise expertly hand-crafted items when they source their wares. Jess, who studied at Central Saint Martins, even produces fine diamond and gemstone jewellery onsite. The shop is packed with fringed jackets, ponchos, and denim, and is lined with cabinets full of silver and turquoise jewellery.
Erno Deco Specialists in Vintage Furniture, Portobello Road
For those interested in dressing their homes in absolute style, Notting Hill hosts the fabulous Erno Deco, who stock a spectacular array of vintage 20th-century furniture, art, handmade textiles, rugs and cushions.
The shop is home to one-off pieces and reclaimed items which have been given a luxury touch by expert interior designers, and international furniture dealers. More affordable than some of its neighbours, the store’s owners make clear that doing the environmentally friendly thing and shopping small, local, and vintage shouldn't cost the earth. They also offer a prop hire service for those in the entertainment industry.
Superga, Pembridge Road
This well-loved shoe brand – named after the hill overlooking Turin – has been around for over one hundred years, making high-quality shoes under the guidance of Walter Martiny. In 1911, the Superga shoe factory began manufacturing vulcanised rubber soles, before diversifying its collection to cover other forms of footwear. Following closure during the war, the Superga factory reopened and began supplying the people of Italy with stylish, durable shoes. With footwear fit for any occasion, this charming little shop stands as one of Notting Hill’s best.
The Notting Hill Bookshop
Movie lovers can relax in the knowledge that we haven’t forgotten about the hit 1999 film, Notting Hill.
The bookshop of the same name was once the Travel Bookshop, which served as the inspiration for the store run by Hugh Grant's character in the film. Sadly, the original Travel Bookshop closed in 2011, but its replacement is a charming and well-serviced outlet, and there is even a plaque on the wall outside commemorating its predecessor.
Notting Hill is also home to some of London’s most exceptional properties. With a range of flats for sale in the area, those looking to buy in the neighbourhood can rest assured that they are extremely well-served when it comes to shopping.
Whether you're hunting for one-of-a-kind vintage pieces, browsing beautifully curated boutiques, or simply soaking up the vibrant atmosphere, shopping in Notting Hill is an experience like no other. With its perfect blend of style, charm, and character, this iconic London neighbourhood offers something for every shopper. So, next time you’re in the area, why not take a stroll through its colourful streets – you never know what hidden gem you’ll discover.
