Like many modern Christmas traditions, the advent calendar has its origins in Germany, stemming back to the 19th century as a way to cross out the days until Christmas. With humble origins, usually merely marking chalk on a wall, the advent calendar has come a long way and now most luxury brands have their own 21st-century take on this time-honoured tradition. From luxury perfumes, expensive face creams, mini bottles of your favourite spirits, and high-end makeup there are extensive offerings to help you mark down the days to the most wonderful day of the year. From Charlotte Tilbury’s glamorous beauty edits to The White Company’s cosy indulgences, here are five of the most luxurious advent calendars available this year that will transform your festive season.
Charlotte Tilbury: ‘Charlotte’s Lucky Chest of Beauty Secrets’
The queen of Hollywood glam herself, Charlotte Tilbury, is once again raising the bar for beauty lovers with her 2024 advent calendar, Charlotte’s Lucky Chest of Beauty Secrets. This dazzling chest, designed in her signature celestial star motif, is filled with a mix of 12 full-sized and mini beauty must-haves from her award-winning collection. The packaging alone feels like a glamorous vanity addition, but it’s what’s inside that truly wows.
Among the carefully curated treasures, you’ll find fan-favourite products like the Magic Cream, the ultimate hydration boost for a radiant, glowing complexion, and the Pillow Talk Push-Up Lashes Mascara, which delivers that iconic wide-eyed look. There’s also her iconic Matte Revolution Lipstick in the universally adored Pillow Talk shade – perfect for everything from mistletoe kisses to office parties. With Charlotte Tilbury’s signature combination of high-performance products and classic beauty vibes, this advent calendar is a must-have for anyone looking to add additional glow, glitz, and glamour throughout the holiday season.
Price: £160
The White Company: ‘The White Christmas Advent Calendar’
For those who seek luxury that focuses on relaxation, The White Company has created the ultimate advent calendar to elevate your home and well-being. Aptly named The White Christmas Advent Calendar, this calendar is a soothing sanctuary of 25 drawers filled with best-selling candles, body creams, and scents that evoke the perfect cosy winter night.
As each day passes, you’ll unwrap gems like the Calm Bath Soak, designed to melt away stress, or the divine Winter Signature Candle, which fills your space with notes of cinnamon, clove, and orange, instantly transforming any room into a festive wonderland. The White Company’s trademark is the refinement of simple, elegant luxury, and this advent calendar offers precisely that – timeless items designed to enrich daily moments, whether it’s soaking in a luxurious bath or wrapping yourself in the comfort of a hand-poured candle.
Price: £175
Liberty of London: ‘Liberty Beauty Advent Calendar 2024’
If there’s one advent calendar that beauty aficionados eagerly await each year, it’s the Liberty Beauty Advent Calendar. This is arguably the most luxurious calendar on the market. The 2024 edition does not disappoint, offering a treasure trove of iconic beauty products tucked behind the charmingly patterned doors of Liberty’s famous floral prints. With a total value far exceeding the calendar’s price, this advent calendar is easily one of the most coveted in the luxury market – and if you want to purchase one, you have to make sure you do it fast as their stocks are severely limited.
This year’s selection spans across skincare, haircare, and makeup, featuring cult classics such as the Augustinus Bader The Cream, the ultimate anti-aging treatment loved by celebrities worldwide, and Dr. Barbara Sturm's Hyaluronic Serum, a hydrating powerhouse for dewy, fresh skin. You’ll also find a curated selection from the likes of Le Labo, Byredo, and Hourglass, ensuring that each day is an exploration of indulgence and discovery. A seasoned beauty lover or a curious novice, Liberty’s beauty calendar delivers 25 days of excitement filled with luxury.
Price: £250
Selfridges: ‘Selfridges Beauty Advent Calendar’
Selfridges never fails to impress when it comes to curating some of the most exciting beauty products, and their 2024 advent calendar is no exception. Bursting with 25 coveted full and deluxe-sized items from some of the biggest names in beauty, the Selfridges Beauty Advent Calendar ensures your countdown to Christmas will be filled with high-octane glamour and indulgence.
This year, the calendar features products from luxury brands such as La Mer, Aesop, Charlotte Tilbury, Jo Malone, and Pat McGrath, to name just a few. Expect skincare heroes like the Drunk Elephant Protini Polypeptide Cream and makeup must-haves like Pat McGrath's MatteTrance Lipstick in a sultry red shade. From high-performance skincare to bold, show-stopping makeup, Selfridges has perfectly blended diversity and decadence, making this one of the most exciting calendars for beauty connoisseurs.
Price: £225
Dior: ‘Dior Advent Calendar 2024’
No luxury list would be complete without a mention of Dior. The height of Parisian elegance and timeless style, Dior’s 2024 advent calendar is the epitome of haute couture in beauty form. Adorned with a celestial design inspired by the House’s French heritage, inside, you’ll find a curated selection of Dior’s most iconic products across fragrance, skincare, and makeup.
The highlight is undoubtedly the inclusion of J’adore Eau de Parfum, a fragrance that embodies femininity and luxury —you’ll also discover the much-loved Miss Dior Blooming Bouquet, the Dior Addict Lip Glow, and the Capture Totale Super Potent Serum, all designed to add an extra touch of luxury to your holiday season. Dior has once again mastered the art of anticipation and allure, making each reveal feel like a luxurious present in itself.
Price: £450
As the end of 2024 approaches and we mark it by stepping into the most magical time of year, these advent calendars are the ultimate way to treat yourself – or someone special – to daily doses of luxury. Whether you’re dreaming of glowing Hollywood beauty courtesy of Charlotte Tilbury or seeking serene self-care rituals from The White Company, the 2024 luxury advent calendar line-up is packed full of beauty finds.
For the beauty maximalist, Liberty of London and Selfridges offer great variety and top-tier products from globally recognised brands, ideal for those who want a little bit of everything. If skincare is your focusDior’savish edit of fragrances and face care staples is sure to leave you feeling – and smelling – extra special. As always, no matter which you choose, the magic of advent lies in the joy of discovery. And this year, these brands are ensuring that every day leading up to Christmas is brimming with festive luxury, beauty, and the excitement of something spectacular.
