The fashions of the 20th century made household names of the designers and brands that brought all the developing trends and styles to life. It became possible to ascribe quality, status and understanding in even the smallest glances of what people were wearing and key pieces eventually grew to iconic status. From the couture glamour of Dior and Chanel to the understated casual class of Ralph Lauren and Tommy Hilfiger, there was a sense that one could identify the lifestyle of those who wore them too.
In the 21st century, it seems that there is a similar evolution taking place in actual households all over the world. The highest quality and luxury homeware brands are creating a whole new movement that looks set to define this decade for interior design in a powerful and exciting way. Many of the same fashion houses that were responsible for how we dressed in the last decades are now making big waves in how the home is decorated, styled and ultimately brought to life. With some inspiring brands solely dedicated to homeware added into the mix, this movement is something that everybody will surely take notice of in 2025.
Our guide to a collection of the very best luxury homeware brands will help with any strategy and planning for the perfect home interior project.
Hermès
The brand that began life as a harness maker in 1830s Paris is quite rightly considered the epitome of French artisanal craftsmanship. Interestingly, its home and lifestyle division has flourished for over a century with incredible products using textiles and porcelain, but it was in 2011 when the completely new world of Hermès Maison was finally unveiled. Their furnishings, textiles and lighting options offer a transformative aesthetic for any room in the classic Hermès understated and dignified stylings. The Avalon blanket leads as a great example of this with Scottish woven materials and the discreet H marking it as ‘The Birkin of the Home’ for many modern stylists. There is an engaging tactility to everything in the range, with signatures such as the divine Chaîne d’Ancre porcelain and exquisite leather-wrapped trays similarly blazing a trail in this space. Everything about Hermès Maison speaks to the refinement of a gentler age, aligned with an understanding of modern lifestyles for the home.
Dior Maison
There is a story often repeated that the peerless fashion visionary, Christian Dior, once said ‘Living in a house that doesn’t reflect who you are is like wearing someone else’s clothes. ’ This could not be more fitting as the anchoring statement and philosophy of Dior Maison. Quite simply, this already iconic brand seeks to extend the elegance and prestige of Dior couture into the daily rituals of lifestyle with remarkable homeware objects. Since 2017, the artistic director Cordelia de Castellane has played with the history and connections of Dior in impeccable porcelain, linens and glassware. Their Limoges porcelain decorated with Toile de Jouy, breathtaking celestial prints and the timeless whimsy of botanical design are the definition of aristocratic French style for the 21st century. The recent Lotus range of earthenware hand-painted in the calming and grounding hues of blues and greens has also been a particular highlight amongst Dior devotees. The brand’s stunning Monsieur Dior restaurant in Paris exclusively uses Dior tableware, linens and accessories that elevate the eating experience into a fashion installation of style and wonder without comparison. The idea remains that through Dior Maison, you can create a similar thrill in the comfort of your own home.
Gucci Décor
It seemed inevitable that another of the titans of fashion houses would eventually stake their own claim to the homeware space. When the then creative director of Gucci, Alessandro Michele, did so in 2017, he made certain there was an appropriate sense of theatre and grandeur in every object produced. Without any history of heritage in this sector, Gucci Décor drove forward with pure maximalist endeavour, applying serpents, tigers, Herbarium florals and the signature Baroque patterns across porcelain, lacquer trays and opulent velvet soft furnishings. What this homeware brand does so very well is to translate an already recognisable fashion identity from the catwalk directly to the home in a bold and fearless way. This isn’t a design language that calmly melts into the background, but a dramatic clashing of mix-and-match objects that are at the intersection of homeware and art collection. The daring brand code is firmly fixed into the lifestyle of Gucci Décor, and the results can be astounding when carried out with purpose and intent for any interior.
Emilia Wickstead
The London-based, New Zealand designer, Emilia Wickstead, has carved out a brilliant niche as a fashion designer that prioritises the sleek silhouettes and romantic, elegant profiles of old-world sensibilities. In 2022, she extended this unique understanding and craft into the interior design domain with great success. There is a refreshing balance between the marked nostalgia and modern minimalism present in her homeware range, with tablecloths and napkins featuring geometric embroidery and soft floral motifs standing out as perhaps the defining example. Handblown glass objects created in Tuscany and Limoges porcelain pieces add a distinctly European flavour to the brand, with the deep greens, crisp and clean whites and polished silvers acting as the palette throughout. This emerging player in the luxury homeware world is committed to creating heirloom-type pieces in both quality and style. The fact that Emilia’s mother, Angela Wickstead, is part of the setup is testament to this idea. Angela has long been a leading light for luxury linens and brings all of that impeccable knowledge, craft and experience to bear using the finest production methods and materials in her Italian workshop. With such attention to detail and modern classicism on show, Emilia Wickstead’s homeware will clearly be amongst the leading pack for the future.
If home is indeed where the heart is, then it deserves all of the love and attention you can afford it. Applying the beautiful objects, themes, and product ranges of these luxury homeware brands for interior design and lifestyle choices will create a wonderful foundation to build from. It represents one of those very rare tasks where the process of researching and completing the work is almost as satisfying as the final results themselves.
