Alex Isidro has been appointed Managing Director of United Kingdom Sotheby's International Realty, stepping up from his previous role as Chief Operating Officer.
Isidro assumes leadership at a crucial juncture for the prime real estate brokerage, which recently reported a robust first-half performance with nearly $600M in sales transaction volume.
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His Background
Alex brings over 14 years of prime property experience across London's most sought-after postcodes. His illustrious career is marked by senior management roles and consistently strong performance metrics. Under his stewardship, the firm has demonstrated innovative approaches to luxury real estate, positioning itself at the forefront of the industry in London's competitive landscape.
Alex refined his expertise during a 12-year tenure at Foxtons, where he progressed from consultant to Senior Director, showcasing his prowess in operational ingenuity. During this period, he was recognised for optimising internal workflows, developing high-performing teams, and fostering a collaborative spirit across departments.
His vision has consistently driven exceptional results, with teams under his direction achieving record-breaking transactions at both Foxtons and UK Sotheby's International Realty, which in large part can be attributed to his bespoke leadership model – a hands-on approach with meticulous attention to detail and a commitment to inspiring excellence in every team member.
Alex's extensive and granular market knowledge enriches his acumen, allowing him to proffer strategic insights and curate processes that elevate client service in the highly impenetrable luxury industry. The next stage in his role entails tapping into this proven track record while expanding the team's performance at the upper end of the market. The team of brokers Alex leads are trusted with the keys to London's finest homes, something he wants to take to the next level, overseeing every detail from start to finish and beyond.
His business foresight and leadership tenacity align perfectly with the prime brokerage’s mission of establishing greater standards of success. The appointment reflects the firm's confidence in his ability to drive growth while upholding the prestigious service standards synonymous with the Sotheby's name.
A Stretch of Milestones
Isidro’s new role bookends a highly successful quarter for United Kingdom Sotheby’s International Realty, setting the scene for the months ahead.
Following a year in which the brokerage commanded $1.2B in sales, it has undertaken several ventures, extending its reach beyond its Prime Central London stronghold, fortifying its prominence in the realm of super-prime real estate.
Earlier this year, the brokerage expanded into the Cotswolds and South-West London, capitalising on the surging demand for space and serenity among high-net-worth buyers from around the world. Within months, the company has established a compelling track record of substantial transactions across these markets, alongside a growing portfolio of distinctive properties. The South-West London expansion has proven particularly triumphant, with the firm's newly appointed regional team completing transactions totalling over £30m in prime and super-prime properties in recent weeks alone.
The company has also inaugurated three new trophy bases in the last few months: Kensington, a second Knightsbridge presence at One Hyde Park in partnership with Diriyah Company to serve both London clients and discerning Saudi investors, and a Wimbledon office anchoring the South West London expansion. These flagship outposts take the total number of office locations to eight, including the Cobham base.
The crown jewel of these successes, however, is the brokerage’s truly strong H1 performance, securing nearly £600M in sales and £26.9M in lettings – results accomplished under Isidro's operational direction as COO, against a challenging market backdrop of declining property values and adverse tax changes.
Alex Isidro, Managing Director of United Kingdom Sotheby’s International Realty, commented, “I am honoured to step into this role. Over the past two years, I have had the privilege of working alongside some of the most talented professionals in the industry. Together, we have built a strong foundation for growth and excellence. I look forward to leading our team into this next phase, strengthening our position in the market and continuing to deliver world-class service and results for our clients and the Sotheby’s International Realty brand.”
George Azar, Chairman of UK Sotheby’s International Realty, shared, “In a market as competitive and complex as the UK, achieving exceptional sales results requires far more than just listing a property. Our team’s understanding of the prime and super prime sectors, their decades of experience and ability to guide clients on the right price for market demand have been key to our success. This level of expertise has enabled us to excel and deliver results, even in challenging conditions.”
Azar further added, “I have worked closely with Alex Isidro for nearly two years, and I’ve witnessed firsthand his commitment to the brand and the team. We relaunched with the aim of overhauling industry standards, pushing the envelope, and achieving new heights of success, and Alex brings the innovative thinking that our vision demands. I am incredibly proud of the year we have had thus far, and I would like to thank my incredible team for making it all possible.”
