London’s luxury rental market offers a trove of rare gems, from beautifully reimagined flats in heritage properties and storied townhouses to riverside penthouses and stunning new builds in branded developments. There’s an array of exceptional residences that offer a refined take on London living, situated in characterful neighbourhoods with world-class amenities at the doorstep.
London’s luxury rental market offers a trove of rare gems, from beautifully reimagined flats in heritage properties and storied townhouses to riverside penthouses and stunning new builds in branded developments. There’s an array of exceptional residences that offer a refined take on London living, situated in characterful neighbourhoods with world-class amenities at the doorstep.
Luxury Short-Term Lets in London
London’s short-term rental market has always had promise, as the city attracts countless tourists and business travellers every day. They offer flexibility, freedom and an authentic glimpse into the city’s culture, compared to the meticulously curated experience of a five-star hotel. For landlords, they present a strong financial opportunity, often earning at least 30% more than standard long-term rentals.
The British capital’s short-term rental market is poised to grow significantly. As the culture of remote working is slowly becoming the new norm, digital nomads are expected to drive demand for elevated, flexible stays in the heart of London.
The Bigger Picture- The Growing Popularity of Renting
Recent market trends reveal that HNWIs and UHNWIs are increasingly turning to the rental market, in part due to higher stamp duty rates. In the first half of 2023, rents across the capital’s prime postcodes rose by 8.8%. This steep increase has continued into 2025, with rents in Prime Central London increasing by 0.6% in Q1 alone. Demand for high-end rental properties is expected to remain strong throughout the year.
Find Your Luxury Short-Term Rental in London
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