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Buzzing with bohemian charm, Soho is one of the most fashionable destinations in London. Located in the West End, the area has a long and storied past as one of the city’s most hedonistic hotspots, replete with avant-garde nightclubs, extravagant dining destinations, and niche theatres. Following gentrification efforts, the area has become somewhat more tame in recent years – notably since the pandemic – but it still retains heaps of character and boasts a thriving real estate market that welcomes an exclusive demographic of residents.

Soho Area Guide

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<p>This West London area spans back centuries. King Henry VIII first developed the area into a royal park in 1536, and it later became a trendy destination for London’s aristocracy. Today, it is renowned as a dining and entertainment district, home to world-famous venues like Ronnie Scott’s Jazz Club and private members clubs like The Groucho Club.</p>
<h2><br>Community Overview</h2>
<p><br>The demographic of Soho is typically affluent creatives and working professionals seeking a central location in a vibrant, tight-knit community. Heavy tourism footfall and a lively nightlife scene make the area more suited to individuals and professionals than families, though some families do live in the area, mainly in spacious duplexes with private terraces. The population of Soho is somewhat transitory, with a high number of renters.</p>
<h2><br>Where to eat and drink in Soho</h2>
<p><br>For aficionados of croquettes and Padron peppers, Barrafina is a Soho stalwart – a tapas bar that stands out in a city having a love affair with small plates, the restaurant has become such an institution, it is as much a British icon as it is a Spanish one. With an open kitchen and an unrivalled ambience, you can’t go to Soho without tucking into at least a couple of plates here.</p>
<p><br>Should you only do one thing in Soho let it be visiting The French House – the Parisian bistro-cum-London-boozer right in the heart of beloved Soho is a cherished pub among locals. The top floor conceals a wonderful restaurant renowned for the finest British food and some of the best martinis in the city.</p>
<p><br>London’s oldest restaurant, L'Escargot, is housed in an 18th-century Georgian townhouse, the former home of the Duke of Portland. A favourite haunt of Coco Chanel, Princess Diana, and Princess Margaret, the Michelin-starred restaurant serves fine French cuisine that is utterly delicious.<br>For a modern twist on traditional Chinese dim sum, Yauatcha is the place to be. This Michelin-starred restaurant on Broadwick Street is utterly stylish with an extensive menu of delicate dim sum, delectable pastries, and exquisite teas.</p>
<p><br>A venture by celebrated chef Yotam Ottolenghi, Nopi has a menu bursting with Middle Eastern and Mediterranean-inspired dishes. Located on Warwick Street, the restaurant has a bright and airy atmosphere, with standout dishes such as burrata with peaches and coriander seeds or roasted aubergine with black garlic.</p>
<h2><br>Cultural Landmarks</h2>
<p><br>Embark on a visual journey into contemporary photography at the Photographer’s Gallery on Lexington Street. With thought-provoking exhibitions and a dedication to showcasing emerging talent, this gallery offers a glimpse through the lens of modern artists.</p>
<p><br>Alternatively, dip into Ronnie Scott’s and take in the finest Jazz in town. Dance the night away at the world-famous institution while listening to some of the world’s finest musicians playing fantastic tunes.</p>
<p><br>If it’s green space you’re after, although the area is tightly packed with housing, it does offer some pretty garden squares. Take a trip to Soho or Golden Square and catch a few rays in the elusive sunshine.</p>
<p><br>Experience cutting-edge performances at the Soho Theatre on Dean Street. This vibrant venue showcases an eclectic mix of comedy, theatre, and cabaret, featuring both established artists and emerging talent. It's a perfect spot to immerse yourself in the creative spirit of Soho.</p>
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<h2>Experiences and Events</h2>
<p><br>Just off Carnaby Street, Kingly Court, a three-storey affair, set around a courtyard has a wonderful array of boutiques, cafes, and restaurants – all quite casual, but all very fun – a perfect respite after a day navigating the shopping streets.</p>
<p><br>Pop into one of London’s finest – and prettiest – department stores Liberty London. Selling everything from perfume to stationary, a full range of luxury fabrics, designer clothing, stylish homewares, and niche beauty products, this wonderful spot is London's favourite heritage shop.</p>
<p><br>Stroll down to Chinatown at the southern end of Soho. As the name suggests, the area is packed full of the city’s best Chinese restaurants, as well as must-visit bars and pubs.</p>
<h2><br>Education</h2>
<p><br>State schools include Soho Parish Primary School on Great Windmill Street, which has earned a "Good" rating from Ofsted. Notable institutions include two "Outstanding" girls' state comprehensives and a sixth form college: St Marylebone CofE (ages 11 to 18) on Marylebone High Street, Grey Coat Hospital (ages 11 to 18) on Greycoat Place in Westminster, and Harris Westminster Sixth Form (ages 16 to 18) on Tothill Street.</p>
<p><br>Soho also offers a rich array of private schools, many catering to international families: École Jeannine Manuel (co-ed, ages three to 18) in Bedford Square in Bloomsbury offers French/English bilingual education, while The Royal Ballet School (co-ed, ages 11 to 18) is located on Floral Street in Covent Garden. EIFA International (co-ed, ages two to 18) is nearby, on Portland Place in Marylebone, another French/English bilingual option.<br>There is also Queen’s College (girls, ages four to 18) on Harley Street in Marylebone and Portland Place (co-ed, ages eight to 18) on Portland Place. Eaton Square Upper School is five minutes away (co-ed, ages 11 to 18) on Piccadilly and Wetherby Senior School (boys, ages 11 to 18) on Marylebone Lane. Lastly, Southbank International (co-ed, ages 11 to 18) is also on Portland Place and the esteemed Westminster School (boys, ages 13 to 18, with girls in the sixth form) lies in Dean’s Yard.</p>
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<h2>Transport Links</h2>
<p><br>Right in the middle of London, Soho is arguably the most accessible part of the city. Underground stations include Oxford Circus (Bakerloo, Central, and Victoria lines), Piccadilly Circus (Bakerloo and Piccadilly lines), and Tottenham Court Road (Central and Northern lines). Numerous bus routes also service Soho, including routes 12, 14, 19, 38, and 94. The closest major train stations are Charing Cross and Euston. From Charing Cross, it's a short walk to the heart of Soho, while Euston offers direct tube connections.</p>

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<h2>Properties in Soho</h2>
<p><br>The history of Soho is rich and varied, and this is reflected in the area’s diverse residential offerings. Here, you will find a beautiful mix of architectural styles, from charming red-brick Georgian townhouses to sleek new builds with monochrome glass-and-steel façades.</p>
<p><br>Many prime and super-prime properties in Soho are period conversions from the Victorian and Edwardian eras. Sash windows, wrought-iron balconies, and original façades are meticulously preserved, complemented by renovated contemporary interiors. Open-plan living spaces, soaring ceilings, and immaculate finishes such as hardwood flooring and marble detailing adorn many of these homes.</p>
<p><br>Spanning centuries, many of Soho's best residential offerings are housed in Grade II-listed buildings, giving owners the privilege of living in a protected piece of history. This vibrant mix of old and new, traditional and contemporary, creates a unique living experience that characterises life in this cultured London neighbourhood, where the past blends effortlessly with the future.</p>
<p><br>Centrally located, many Soho properties are situated above boutique retailers and restaurants, setting the backdrop for a cosmopolitan urban lifestyle. Rooftop terraces with panoramic city views offer privacy and quiet from the hustle and bustle of the city, while amenities such as a 24-hour residential concierge offer convenience.</p>

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<h2>Final thoughts</h2>
<p><br>Soho is a district that has stood the test of time. Despite gentrification efforts, the area has retained its character and charm remarkably well, attracting millions of tourists each year. As the area enters a new phase of sophistication – more refined yet still electric – it is becoming an increasingly popular residential area for those seeking luxury properties in a prime central location. This transformation is reflected in property prices in the area, which have seen substantial increases in value over the past few years, particularly as new renovations are unveiled.</p>

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This is a rare opportunity to purchase a collection of four immaculate residences in the heart of Soho. Spanning 3538 sq. ft., the building comprises two duplex and two lateral apartments, featuring top-of-the-line fixtures, exquisite furnishings, and beautiful views of the cityscape.

 

The first apartment unfolds over 1,380 sq. ft. and is laid out across two floors, with two ensuite bedrooms and palatial entertaining areas. The second is a one-bedroom apartment, designed in an open layout. The third apartment occupies the second floor and has two bedrooms. Finally, the fourth apartment is a duplex with one master suite and a terrace.

 

Each apartment has its own distinct aesthetic and is meticulously finished. Imported Hungarian timber, sumptuous Italian furniture, bespoke veneer joinery, exposed brick walls, and rich colour palettes define the striking interiors. The kitchens are well appointed with Miele and Siemens appliances, while the bathrooms evoke luxury with marble touches and smart amenities. Mod cons, such as intelligent lighting, underfloor heating, and a centralised AV system, have been cleverly incorporated.

 

Set in one of London’s most sought-after locales, residents will benefit from a vibrant and cosmopolitan atmosphere. The city’s finest restaurants, clubs, pubs, and boutiques are all within walking distance, as is the iconic West End. Piccadilly Circus and Leicester Square Stations are about 0.8 miles away.

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A rare collection of apartments in the heart of Soho

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Located on the fourth floor of this exclusive residence, this spacious two-bedroom apartment has a designer-quality layout with a light and airy atmosphere. Its fully furnished interior is framed by gorgeous floor to ceiling windows and it has its own outdoor terrace measuring 291 sq. ft. The living room has elegant oak flooring and is adjacent to the sleek Boffi kitchen. There is also a guest powder room and two king-sized double bedrooms with marble en-suite bathrooms. In addition to the fantastic residence amenities, the apartment comes with a WIFI and a fully integrated audio and visual system.   
  

Individually designed by Kit Kemp, the luxury homes of the Ham Yard Residences at One Denman Place are the ideal choice for prospective tenants who want to rent a superb unit in the heart of prime central London. In addition to the five-star service including a 24-hour concierge, residents will have full access to the hotel’s facilities such as its restaurant, event rooms, bowling alley, theatre, state of the art gym, bar, luxury spa and private roof garden. It is also an excellent address for exploring London, close by to key areas such as St James’s, Mayfair, Covent Garden, Westminster and Marylebone.

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Exquisite flat with private terrace in central London residence

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This is a stylish and convenient one-bedroom flat with a light and airy interior that is framed by floor to ceiling windows. The layout includes a spacious lounge area with oak flooring, a sleek Boffi kitchen, a guest powder room and a large king-sized bedroom with an en-suite marble bathroom. It also comes with WIFI and a fully integrated audio and visual system.    
  

The Ham Yard Residences at One Denman Place are the ideal choice for those looking to rent a truly indulgent luxury property in prime central London. This sophisticated residence contains an exclusive collection of luxury homes individually designed by Kit Kemp that come with a superb range of services including a 24-hour concierge, daily housekeeping and room service. Residents can also access the five-star hotel facilities including the spa, gym, theatre, restaurant, roof garden, bar and bowling alley. It is also well placed to enjoy the trappings of the city, with areas like Mayfair, Covent Garden and St James’s only a short walk away.