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Fitzrovia

Notting Hill

<p>Fitzrovia is one of prime central London’s most impressive districts with a rich history, and glorious architecture, conveniently located close to the West End and the beating cultural heart of the city. The streets are peppered with restaurants, cafes, businesses and bars, and some of London’s finest Georgian architecture. There is arguably nowhere better in the city for independent eateries and shops, which adds to the unique and authentic feel of the area.</p>
<p><br>Once home to some of London’s most revered residents including Virginia Woolf and George Bernard Shaw, the social history is as rich and varied as the outstanding architecture for which the area is known. Voted by The Times as the ‘best place to live in London’, Fitzrovia has an abundance of offerings making it one of the city's most sought-after locations to live.</p>

Fitzrovia Area Guide

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<h2>Community Feel</h2>
<p><br>The area has a bohemian edge, attracting individuals from the creative industries, including artists, designers, and media professionals, drawn to its artistic heritage and lively atmosphere. The demographic in Fitzrovia is diverse, with a notable presence of professionals working in nearby business districts as well as academics and students due to its proximity to several universities. The area's appeal extends to a younger crowd, including young professionals and those seeking a dynamic urban environment with easy access to central London. Fitzrovia’s community is known for its strong emphasis on local culture and social engagement. Residents often participate in a variety of cultural and artistic activities, from gallery openings and theatre performances to live music events. The neighbourhood's creative vibe is also reflected in its independent shops, quirky cafés, and innovative restaurants.</p>
<h2><br>What to Eat and Drink in Fitzrovia</h2>
<p><br>Elevate your eating at Kol, a Michelin-starred restaurant in Fitzrovia. With innovative Nordic cuisine and a chic interior, Kol promises a unique dining experience and a wonderful gastronomic journey.</p>
<p><br>Circolo Popolare opened in the summer of 2019 to queues around the block and has remained one of Fitzrovia's sought-after spots ever since. The walls, lined with plants and over 20,000 bottles of alcohol create a joyous, eclectic atmosphere and the outdoor terrace is the perfect place to dine al fresco. The menu has a heavy Sicilian and Mediterranean tilt and offers all the delicious foods associated with the region; exquisite truffle pizzas, spaghetti served in a whole round of pecorino, and a selection of fresh fish.</p>
<p><br>If you’re in the mood for something lighter, Kaffeine serves some of the best coffee in London, and carefully handcrafted sandwiches are displayed on the cafe's chic and minimalistic countertops. The freshly baked pastries are sublime and are worth visiting Fitzrovia for alone.</p>
<h2><br>Cultural Landmarks</h2>
<p><br>The Fitzrovia Chapel is one of the most famous churches in London and is often referred to as “London’s most beautiful room”, and with very good reason. What makes the space unique is that although it is a chapel it was never consecrated and is open to every person, of every faith as a space for quiet reflection.</p>
<p><br>The British Telecom tower was formerly the tallest building in London until 1980 when it was overtaken. Built in 1963 it was erected to support telecommunications waves and is one of Britain’s most recognisable buildings. Today the Grade II listed building stands as a cultural icon and in February 2024 it was announced it had been purchased by a luxury hotel chain who are hoping to transform it into a hotel with the best views in all of London.</p>
<h2><br>Experiences and Events</h2>
<p><br>When in Fitzrovia a trip to the iconic Fitzroy tavern is a must, whose famous regulars once included George Orwell, George Bernard Shaw, and Virginia Woolf, which illustrates why Fitzrovia was the pinnacle centre of the 20th Century literary movement. A century later the area remains a magnet for writers, musicians, and artists who still frequent the famous haunt to this day.</p>
<p><br>The British Museum is located in Fitzrovia and offers visitors two million years' worth of human history, art, and culture from across six continents. Artefacts from ancient Greece are housed alongside findings discovered in the ancient Egyptian pyramids; it is an extraordinary rarity to have such a vast and varied collection under one roof.</p>
<p><br>Oxford Street is arguably the most famous shopping area in London and is Europe’s busiest shopping street with approximately half a million daily visitors. It holds a special place in the heart of Brits as the home of many of Britain’s most notable flagship stores originated from the street.</p>
<h2><br>Education</h2>
<p><br>Fitzrovia’s excellent central location means it's well connected to a large number of private schools. Portland Place and SouthBank International School Westminster are both excellent, located in the area with mixed-gender schools for children aged 8-18.</p>
<p><br>There are also two bilingual English/French schools Ecole Jeannine Manuel (co-ed, ages three to 18) in Bedford Square and EIFA International School (co-ed, ages two to 18) in Portland Place.</p>
<p><br>Nearby is CATS College, also co-ed, for students ages 15 to 24, located in Bloomsbury Square, a boarding school preparing international students for entry to top British universities.</p>

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<h2>The Property Scene</h2>
<p><br>With the W1 postcode, there is nowhere in London more central to the capital’s many offerings. The Fitzrovia Neighborhood Association estimates the area houses 8,000 residents with 50,000 coming into the area each day to work.</p>
<p><br>Like much of London, the area is very varied and features grand Georgian townhouses, period conversions, mews houses, mansion flats, warehouse conversions, and modern flats. Fitzroy Square is widely accepted to be one of London’s finest garden squares. The area is popular with international families whose children are being educated in London and its central location also means it's the perfect place for a pieds-a-terre.</p>
<p><br>Additionally, the area features distinctive mansion flats, former warehouses converted into contemporary living spaces, and sleek modern apartments that cater to a variety of tastes and lifestyles. One of Fitzrovia’s crowning jewels is Fitzroy Square, widely regarded as one of London’s finest garden squares. This picturesque square, with its beautifully manicured gardens and historic architecture, provides a serene oasis, offering residents a tranquil retreat. The neighbourhood is particularly popular with international families, thanks to its proximity to some of London’s most prestigious schools and educational institutions. Its central location also makes it an ideal choice for a pied-à-terre—a stylish and convenient base for those who need to be close to London’s cultural and business hubs.</p>

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Surrey

St James’s

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Putney

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Cotswolds

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Oxford

Marylebone is one of London’s prettiest and oldest areas – its evolution spans from royal deer parks and country estates to grand redbrick buildings. Today, its beautiful architecture is coupled with its trendy high street known for its heritage brands, quirky shops, and electric atmosphere.

Marylebone

Soho, London: A vibrant district rich in history and charm, known for its dining, nightlife, and thriving real estate market. Discover luxury living in the heart of the city.

South Kensington: Coveted London neighborhood offering luxury homes, top schools, world-class shopping, dining, and cultural landmarks like the V&A and Natural History Museum.

South Kensington

Hyde Park

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Wandsworth

Barnes

Pimlico

Explore Berkshire: Royal castles, Michelin-starred dining, thrilling horse racing, and serene gardens. Discover history, flavor, and adventure in this quintessential home county.

Berkshire

The Royal Borough is one of the most sought-after areas in Prime Central London for
luxury homes. Here, residents will find themselves surrounded by beautiful architecture, world-class shopping, famous museums, stunning galleries and two Royal Parks.

Explore Covent Garden: London's cultural epicentre with historic landmarks, luxury living, world-class dining, and vibrant arts scene, making it a sought-after residential area.

With their period detailing and generous sizes, the luxury homes of St John’s Wood are a huge draw for discerning families from all over the world who want to live in the height of luxury surrounded by excellent schools, quaint cafes and attractions like Abby Road, Lord’s Cricket Ground and Regent’s Park.

St. John's Wood

Richmond

Fulham

To own a luxury property in Belgravia is to find yourself amongst the most elite members
of society, surrounded by neighbours who recognise the immense value of this prestigious
residential area.

Defined by its artistic legacy, excellent shopping and diverse range of luxury properties,
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Westminster

With its historic attractions and sophisticated tree-lined streets, Knightsbridge continues to be one of the most sought-after areas of Prime Central London for luxury real estate, from its listed buildings to its modern serviced residences.

Connaught Village

An elite melting pot of fine dining restaurants, dazzling theatres, designer boutiques, five-
star hotels and private member clubs, Mayfair is a haven for wealthy individuals who like to
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Whether you seek a peaceful retreat or a dynamic urban lifestyle, Buckinghamshire will exceed your expectations. Here’s our guide to exploring all that this enchanting county has to offer.

Buckinghamshire

This is a wonderful and rare opportunity to purchase an attractive freehold building, currently presented as two self-contained apartments, on a quiet cobbled street in the heart of central London. Thoughtfully designed by one of London’s top conservation architects, Rodic Davidson, the project is defined by its seamless blend of period features and modern interventions.

 

Both apartments are accessed via the ground floor, where a double garage is located. The first apartment is arranged over the lower ground, ground, and first floors. It is exceptionally bright due to the atrium, which acts as a light well through the centre of the building.

 

The apartment is accessed from the wide communal entrance hall and opens into a large and beautifully designed landing area with views of the two-storey glass atrium. From here, stairs lead up to a beautiful open-plan kitchen, living, and dining room spanning the entire first floor. Light pours through the wide casement windows, reflected in the sleek white Roundhouse kitchen, which cleverly conceals top-of-the-line appliances and provides both countertop and traditional seating locations. 

 

The bedrooms for this apartment lie on the lower ground floor. Both are exceptionally generous spaces, each with its own patio, study area, and ensuite bathroom. A powder room on the ground floor completes the apartment.

 

The second apartment unfolds across the second and third floors, accessed by the shared hallway and via its own staircase, which ascends past the first floor and opens on the second floor to its open-plan kitchen, living, and dining room. Echoing the apartment below, this airy space is perfect for entertaining and has an equally chic kitchen by Roundhouse, finished in a similar design with a stunning white quartzite-topped island. The bedrooms on the third floor are both ensuite including one with a skylight shower. Generous storage is included throughout and a powder room also lies on this level.

 

The building is crowned by a roof terrace, perfect for hosting and offering lovely views over the chimneys of neighbouring rooftops. Both apartments have French doors in their reception rooms that open to Juliet balconies.

 

Located on the quiet cobbled mews, Bourlet Close in Fitzrovia, this excellent central location means you are within walking distance of London’s best offerings. The internationally renowned shops of Oxford Circus and Regent Street, the lively nightlife of Soho, and the theatres in the West End are all within walking distance of this perfectly positioned home, which has six Underground stations within a 10-minute walk.

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A rare opportunity to buy two architectural masterpieces

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United Kingdom Sotheby's International is proud to present this thoughtfully designed contemporary apartment set on the fourth floor of a beautiful, newly developed red-brick building in Fitzrovia.

 At the heart of the apartment is an open-plan living, kitchen and dining room, which has a wall of windows, meaning the space is particularly light. The kitchen is the focal point of the living area, and is defined by a sociable layout; an island demarcates the kitchen and living spaces and has space for stools to be placed underneath.

The master bedroom comes complete with an en suite shower; there is a second generous double bedroom, an additional bathroom, and a welcoming reception area. A lovely terrace is the perfect spot for taking in the views of neighbouring rooftops. The apartment also comes with a 24-hour concierge service.

The apartment is in a wonderful location, steps from Tottenham Court Road and Oxford Street in the Hanway Street Conservation Area. Set in an exceptionally central location, in the heart of the city, London’s best shops and restaurants are on the doorstep, as are some of the capital’s most famous landmarks and members clubs.

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A thoughtfully designed oasis in the heart of the city

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Lying on the third floor of a sophisticated development in the heart of Fitzrovia, this chic two-bedroom apartment has been finished to the highest standard. Contemporary design complements the light and bright living spaces, which are open-plan and perfect for modern living. 

 

Entry is to the open-plan kitchen, living and dining room where parquet flooring runs underfoot and floor-to-ceiling windows allow natural light to flood the space. The kitchen cabinetry is pared-back and minimal fitted with Miele appliances. Furniture throughout is by B&B Italia.

 

In the principal bedroom, fitted cupboards add an abundance of storage and an ensuite has both a bath and a shower; two balconies lead off this room, one with space for a bistro table and chairs, perfect for a morning coffee. The second bedroom also has a small balcony, a built-in wardrobe and use of the shared family bathroom.

 

Residents of this exclusive development benefit from hotel-style amenities, including a 24-hour concierge, a state-of-the-art gym, a private dining space, and a residents’ lounge and landscaped gardens provide a green outdoor space. The development also features CCTV and secure underground parking. 

 

In the heart of historic Fitzrovia, Cleveland Street is a lively yet villagey area where Georgian architecture and a creative scene converge. Stretching from Euston Road to Oxford Street, this charming street is steeped in history and renowned for its 18th- and 19th-century buildings, iconic cafes, and nearby Charlotte Street restaurants. Goodge Street and Warren Street tube stations are within a 5-minute walk, with Oxford Circus just a 10-minute stroll away.

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Luxury apartment in the heart of Fitzrovia

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United Kingdom Sotheby's International is proud to present this thoughtfully designed contemporary apartment set on the fourth floor of a beautiful, newly developed red-brick building in Fitzrovia.

At the heart of the apartment is an open-plan living, kitchen and dining room, which has a wall of windows, meaning the space is particularly light. The kitchen is the focal point of the living area, and is defined by a sociable layout; an island demarcates the kitchen and living spaces and has space for stools to be placed underneath.

The master bedroom comes complete with an en suite shower; there is a second generous double bedroom, an additional bathroom, and a welcoming reception area. A lovely terrace is the perfect spot for taking in the views of neighbouring rooftops. The apartment also comes with a 24-hour concierge service.

The apartment is in a wonderful location, steps from Tottenham Court Road and Oxford Street in the Hanway Street Conservation Area. Set in an exceptionally central location, in the heart of the city, London’s best shops and restaurants are on the doorstep, as are some of the capital’s most famous landmarks and members clubs.

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A beautifully designed oasis in the heart of the city

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